Zobrazeno 1 - 2
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pro vyhledávání: '"Tatyana Koycheva"'
Publikováno v:
Proceedings of the 1st Symposium on Advances in Educational Technology.
Publikováno v:
SHS Web of Conferences, Vol 65, p 04022 (2019)
The development of the economy and trade has led to the widespread use of advertising and the need for its constant improvement. There is a vast field of advertising theory. This paper proposes an information model of the functioning of advertising.