Výsledky vyhledávání - "Tatiane da Silva Ferreira Vichroski"

Akademický článek

The real value of the customer in the process of crm and accounting: a case study in a retail supermarket El valor real del cliente en el proceso de crm y la contabilidad: un estudio de caso en empresa del sector minorista supermercadista O valor real do cliente no processo de crm e a contabilidade: um estudo de caso em empresa do setor de varejo supermercadista

Autor: Tatiane da Silva Ferreira Vichroski, Elisete Dahmer Pfitscher, Alessandra Vasconcellos Gallon, Fernando Richartz

Publikováno v: REGE Revista de Gestão, Vol 17, Iss 4, Pp 471-488 (2010)

As important as the gathering of transactional data and types and patterns of the customers is today, assessment of customer value, as precisely as possible, is critical in order to analyze and understand each of them in today's competitive marketpla

Externí odkaz: https://doaj.org/article/caebf8bd23394239b4cb76db17c47046

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O VALOR REAL DO CLIENTE NO PROCESSO DE CRM E A CONTABILIDADE: UM ESTUDO DE CASO EM EMPRESA DO SETOR DE VAREJO SUPERMERCADISTA

Autor: Tatiane da Silva Ferreira Vichroski, Elisete Dahmer Pfitscher, Alessandra Vasconcellos Gallon, Fernando Richartz

Publikováno v: Revista de Gestão. 17:471-488

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c3d126f0a1e5c997512dbb0a68d29ca7
https://doi.org/10.5700/rege410

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