Marketing Strategies: own brands as a competitive differential in the supermarket market

Autor: Tatiana Silva de Queiroz, Tereza de Souza, Ricardo Sergio Gomes Vieira, Domingos Fernandes Campos

Publikováno v: Review of Business Management. :19-37

The objective of this work is to study marketing strategies and customer’s perception in relation to the own-brand offered by the supermarket sector. The research had an exploratory and descriptive feature. In the exploratory phase the managers of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5ad6f3ee8d2cdbb70074d2730c5b11ac
https://doi.org/10.7819/rbgn.v11i30.91

Marketing strategies as a competitive factor for local grocery stores

Autor: Tereza de Souza, Tatiana Silva de Queiroz, Reidson Pereira Gouvinhas

Publikováno v: RAM. Revista de Administração Mackenzie, Volume: 9, Issue: 3, Pages: 58-84, Published: JUN 2008
Repositório Institucional da UFRN
Universidade Federal do Rio Grande do Norte (UFRN)
instacron:UFRN
RAM. Revista de Administração Mackenzie v.9 n.3 2008
RAM. Revista de Administração Mackenzie
Universidade Presbiteriana Mackenzie (UPM)
instacron:MACKENZIE

O objetivo desta pesquisa consiste em estudar as estratégias de marketing de varejo como fator que atrai o consumidor a um supermercado de bairro, na cidade de Natal. Dessa forma, o trabalho consiste em uma amostra não-probabilística por quota, em

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::61d2469772494dae25b164cc45c01385
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712008000300004&lng=en&tlng=en