Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Tatenda T. Chabata"'
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 27, Iss 1, Pp e1-e14 (2024)
Background: The long-term profitability, marketability and viability of a retailer’s mobile applications (apps) depends more on its continuance use than initial adoption by customers. However, mobile shoppers do not continue to use mobile shopping
Externí odkaz:
https://doaj.org/article/85cc6e91ca074d1c9a9526d1c0719ad1
Publikováno v:
The Retail and Marketing Review, Vol 20, Iss 2, Pp 105-123 (2024)
Online consumer shopping patterns have changed significantly due to technological innovations. This current study examines the interplay between hedonic and utilitarian value and the role of perceived usefulness in determining consumers’ trust in s
Externí odkaz:
https://doaj.org/article/9030d5deaf354cac95357edc7fbb4fd6