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pro vyhledávání: '"Tashjian, Victoria W."'
Autor:
Drucker, Peter F., Bonoma, Thomas V., Beeby, Robert H., Teerlink, Richard F., Kotler, Philip, Dell, Marshall S., McKenna, Regis, Goldman, Marshall I., Hartman, Arthur A., Burt, Jeffrey A., Nolan, Richard L., Hammer, Michael, Paul, Nancy, Lipton, Jeffrey M., Zeller, Lisa, Eccles, Robert G., Burke, Neil, Dean, George A., Tashjian, Victoria W.
Publikováno v:
Harvard Business Review; Mar/Apr91, Vol. 69 Issue 2, p188-205, 13p
