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Publikováno v:
Journal of Management Development. 33:48-56
Purpose – The purpose of this paper is to identify the challenges and marketing executive development needs of the future as revealed in surveys of senior marketing executives, chief marketing officers and CEOs of major corporations in the USA and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69ef7f43ceacc6ac68bf43323fb37739
https://doi.org/10.1108/jmd-11-2013-0136
https://doi.org/10.1108/jmd-11-2013-0136
