Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Tapas Ranjan Moharana"'
Publikováno v:
Psychology & Marketing. 40:1211-1236
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5e9cedf1bef09bea7d79544eae5713e
https://doi.org/10.1002/mar.21802
https://doi.org/10.1002/mar.21802
Publikováno v:
International Journal of Retail & Distribution Management. 51:386-406
PurposeThis paper examines the effect of shopping value (utilitarian, hedonic and social) on shopping satisfaction and store revisit intention in the post-pandemic phase. Additionally, the authors investigate how shoppers’ COVID-responsible behavio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf0449fff0a9e05492e17799b788feff
https://doi.org/10.1108/ijrdm-04-2022-0115
https://doi.org/10.1108/ijrdm-04-2022-0115
Publikováno v:
Journal of Brand Management.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7fa1dd1fdec1267133e5621f24943f76
https://doi.org/10.1057/s41262-023-00317-w
https://doi.org/10.1057/s41262-023-00317-w
Publikováno v:
Emerald Emerging Markets Case Studies. 10:1-27
Learning outcomes The specific learning objectives of the case are as follows: To contribute to the knowledge of environmental challenges faced by various financial companies while trying to foray into the rural markets, especially in case of insuran
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92f5329397e59d7bf88362b7d8c662b6
https://doi.org/10.1108/eemcs-01-2020-0018
https://doi.org/10.1108/eemcs-01-2020-0018
Publikováno v:
Journal of Destination Marketing & Management. 27:100754
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c181b8dbf83bde5a6f9f0036e2fcbb1
https://doi.org/10.1016/j.jdmm.2022.100754
https://doi.org/10.1016/j.jdmm.2022.100754
Publikováno v:
Journal of Brand Management. 27:77-92
Sport fans engage themselves in several forms of behaviour to lend support to their favourite sport clubs. Brands, officially sponsoring these sport clubs, are keen on attracting and building relationships with these highly engaged club fans. Drawing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b32dd849e699584d210bc0511cb177de
https://doi.org/10.1057/s41262-019-00169-3
https://doi.org/10.1057/s41262-019-00169-3
Autor:
Debasis Pradhan, Tapas Ranjan Moharana
Publikováno v:
Marketing Intelligence & Planning. 38:137-150
Purpose The purpose of this paper is to compare two competing models denoting two dimensions (hedonic and utilitarian) and three dimensions (hedonic, utilitarian and social) of the construct “value” and investigates their relative influence on sa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d63a6c82c9cfe5beb1be6b9bff98e651
https://doi.org/10.1108/mip-07-2018-0264
https://doi.org/10.1108/mip-07-2018-0264
Publikováno v:
Marketing Intelligence & Planning. 35:774-788
Purpose The purpose of this paper is to examine the impact of user gender, celebrity gender, and celebrity-user gender congruity on celebrity personality-user personality (CP-UP) congruity, and consequently, brand purchase intention (BPI). Additional
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9d4f6f8c3292909bfd9e9728cbee97a9
https://doi.org/10.1108/mip-02-2017-0034
https://doi.org/10.1108/mip-02-2017-0034
Publikováno v:
Siddhant- A Journal of Decision Making. 17:195
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee70fdc6896a14404c5878b46a955481
https://doi.org/10.5958/2231-0657.2017.00022.2
https://doi.org/10.5958/2231-0657.2017.00022.2
Autor:
Tapas Ranjan Moharana
Publikováno v:
Prabandhan: Indian Journal of Management. 3:49
The concept of corporate social responsibility (CSR) came to the picture when there was a need to generate awareness among the corporate sectors to do something for the society and locality whose resources are being used exhaustively. The relationshi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40cef4ea81e2905f4ec75794a155119f
https://doi.org/10.17010/pijom/2010/v3i1/61057
https://doi.org/10.17010/pijom/2010/v3i1/61057