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pro vyhledávání: '"Tapani Rytkönen"'
Publikováno v:
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169422
The Finnish academic marketing research and the marketing research made in practice can be clearly distinguished. However, there are many efforts to narrow the gap and marketing information systems are emerging which constitute a positive factor in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::805346ca97011b109e4a9e74591c7dab
https://doi.org/10.1007/978-3-319-16943-9_88
https://doi.org/10.1007/978-3-319-16943-9_88