Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Tanya Mark"'
Publikováno v:
International Journal of Research in Marketing. 36:528-541
Retailers are experiencing a systematic shift in the buying habits of their customers as more customers buy across different channels. Marketing managers face the daunting task of embracing online and offline channels to engage consumers, influence c
Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach
Publikováno v:
METRON. 77:19-42
This research presents an application of a mixed hidden Markov model to data from a multichannel retailer. The objective of this research is to develop a dynamic model of channel choice and purchasing behavior that accounts for consumer heterogeneity
Autor:
Kanawat Paoin, Kayo Ueda, Thammasin Ingviya, Suhaimee Buya, Arthit Phosri, Xerxes Tesoro Seposo, Sam-ang Seubsman, Matthew Kelly, Adrian Sleigh, Akiko Honda, Hirohisa Takano, Jaruwan Chokhanapitak, Chaiyun Churewong, Suttanit Hounthasarn, Suwanee Khamman, Daoruang Pandee, Suttinan Pangsap, Tippawan Prapamontol, Janya Puengson, Wimalin Rimpeekool, Yodyiam Sangrattanakul, Boonchai Somboonsook, Nintita Sripaiboonkij, Pathumvadee Somsamai, Benjawan Tawatsupa, Arunrat Tangmunkongvorakul, Duangkae Vilainerun, Wanee Wimonwattanaphan, Chris Bain, Emily Banks, Cathy Banwell, Janneke Berecki-Gisolf, Bruce Caldwell, Gordon Carmichael, Tarie Dellora, Jane Dixon, Sharon Friel, David Harley, Susan Jordan, Tord Kjellstrom, Lynette Lim, Roderick McClure, Anthony McMichael, Tanya Mark, Lyndall Strazdins, Tam Tran, Vasoontara Yiengprugsawan, Jiaying Zhao
Publikováno v:
Environmental Research
Background Several studies have shown the health effects of air pollutants, especially in China, North American and Western European countries. But longitudinal cohort studies focused on health effects of long-term air pollution exposure are still li
Publikováno v:
Journal of Brand Management. 23:114-129
Reports about luxury categories and premium brands growing during recession are multiple. This marketplace behavior, however, is counterintuitive to what traditional economics would predict. The authors propose and test a theory to explain why demand
Publikováno v:
Journal of Marketing Theory and Practice. 22:251-270
In this study, we assess how marketing activities influence the extent to which customers become more (or less) profitable to a company over time. Using data collected from an apparel and household goods multichannel retailer over a three-year period
Publikováno v:
Journal of Business-to-Business Marketing. 19:1-32
Purpose: A central premise of relationship marketing theory is that economic benefits flow from retaining customers. However, the early research focus on the duration of the relationship may obscure other important aspects of the interaction with the
Publikováno v:
Statistics and Probability Letters
Statistics and Probability Letters, Elsevier, 2015, 105, ⟨10.1016/j.spl.2015.02.024⟩
Statistics and Probability Letters, Elsevier, 2015, 105, 〈10.1016/j.spl.2015.02.024〉
Statistics and Probability Letters, Elsevier, 2015, 105, ⟨10.1016/j.spl.2015.02.024⟩
Statistics and Probability Letters, Elsevier, 2015, 105, 〈10.1016/j.spl.2015.02.024〉
International audience; This paper attempts to better understand the influence of the smoothness of the copula density in the bi-dimensional estimation densityproblem. We provide an element of answer by studying the MISE properties of an adaptive est
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ac2651358b366d127157a051c76da5bd
https://hal.archives-ouvertes.fr/hal-00979729
https://hal.archives-ouvertes.fr/hal-00979729
Autor:
Katherine N. Lemon, Tanya Mark
Publikováno v:
Journal of Relationship Marketing. 5:55-69
In this article, we examine current trends in customer life-time value and customer segmentation models and identify key issues for future research. CLV-based segmentation is a segmentation approac...
Autor:
Engebretsen, Ingunn Marie S., Nankabirwa, Victoria, Doherty, Tanya Mark, Diallo, Abdoulaye Hama, Nankunda, Jolly, Fadnes, Lars Thore, Ekström, Eva-Charlotte, Ramokolo, Vundli, Meda, Nicolas, Sommerfelt, Halvor, Jackson, Debra, Tylleskär, Thorkild, Tumwine, James K., For the PROMISE-EBF study group
Publikováno v:
International Breastfeeding Journal
Background: Immediate and exclusive initiation of breastfeeding after delivery has been associated with better neonatal survival and child health and are recommended by the WHO. We report its impact on early infant feeding practices from the PROMISE-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od________24::d90fbc9a9f5938287e4692d66323cb11
https://hdl.handle.net/1956/9091
https://hdl.handle.net/1956/9091
Autor:
Dhanasakeran, S., Jenum, Synne, Stavrum, Ruth, Wiker, Harald G., Kenneth, John, Vaz, Mario, Doherty, Tanya Mark, Grewal, Harleen
Externí odkaz:
https://hdl.handle.net/1956/9052