Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Tanya K. Thelen"'
Publikováno v:
Services Marketing Quarterly. 30:1-17
This study employed a series of in-depth interviews, supplemented by a literature review, to identify six elements that frame the offshore service ethnocentrism construct: security concerns, home country bias, animosity towards firms that offshore, e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39385cf439a1d31098bef87e537053e4
https://doi.org/10.1080/15332960802467565
https://doi.org/10.1080/15332960802467565
Publikováno v:
Industrial Marketing Management. 34:313-322
Sales force automation (SFA) occurs when firms adopt technology to improve the efficiency and effectiveness of sales-related activities. Research has shown, however, that 55–75% of SFA projects fail. This paper first identifies and explains impedim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4bd7c4db1130f05e213aa586c83258d
https://doi.org/10.1016/j.indmarman.2004.09.012
https://doi.org/10.1016/j.indmarman.2004.09.012