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Publikováno v:
Australasian Marketing Journal. :144135822211048
This article presents a systematic literature review which synthesises current knowledge to advance a more sophisticated conceptual framework to measure the return on investment (ROI) in complaints management. Literature is examined from searches of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7daedc2d4b10152a5fcbab7da9c60b91
https://doi.org/10.1177/14413582221104854
https://doi.org/10.1177/14413582221104854
