Výsledky vyhledávání - "Tania Mittal"

Modi Mangoes: managing an uncertain future

Autor: Peeyush Pandey, Patel Jinil Ashvinbhai, Yushmita Singh, Tania Mittal, Ishank Goel, Bharat Kumar Mehta, Sayali Tapas

Publikováno v: Emerald Emerging Markets Case Studies. 12:1-18

Learning outcomes The case primarily focused on a real-life problem and shows that existing operations management tools can be used to solve a complex problem. Through this case, the participants will learn the application of the factor loading metho

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::13419b9e82556301cdbd0763d92b8442
https://doi.org/10.1108/eemcs-06-2022-0208

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The Interaction of Display Advertisement and E-Wom on Omnichannel Purchase Intention Using Sem: an Age Moderation Effect

Autor: Tania Mittal, Dhiman, Aditya, Madan, Pankaj, Sharma, Kirti

Publikováno v: International Journal of Professional Business Review; Vol. 8 No. 5 (2023): Continuous publication; e01244
International Journal of Professional Business Review; v. 8 n. 5 (2023): Continuous publication; e01244

Purpose: This study looks at how display advertisements affect customers' Omni-buy intentions and the impact of e-WOM in determining if this influence is reflected in their purchase intentions. Theoretical framework: Consumers' daily lives have grown

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=issn25253654::afc8a20d46c3eae97667202bbe9579a5
https://openaccessojs.com/JBReview/article/view/1244

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It's Too Friendly!!

Autor: Kirti Sharma, Tania Mittal, Pankaj Madan

Publikováno v: Exploring Business Ecosystems and Innovation Capacity Building in Global Economics ISBN: 9781668467664

With the widespread use of the Internet, social networks have become an important tool for online marketing. The authors designed and tested various social media platforms to enrich the literature on the effectiveness of multiple types of posts with

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a956309d111c747d4fe6e15af94bd4dd
https://doi.org/10.4018/978-1-6684-6766-4.ch011

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Delineate Omnichannel Retailer and Consumer Engagement on Social Networks

Autor: Tania Mittal, Pankaj Madan, Kirti Sharma, Aditya Dhiman

Customers are riding a wave of social media growth, transforming the customer's journey to purchase and aspire to go social. Social networking is the driving factor behind the evolution of retail and customer behavior. Today's retailers' widespread u

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0c273690b6bbd7e10f177954557ac480
https://doi.org/10.4018/978-1-6684-4969-1.ch015

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