Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Tanaporn Hongsuchon"'
Autor:
Tanaporn Hongsuchon, Untung Rahardja, Asif Khan, Tsung-Hao Wu, Chung-Wen Hung, Ruey-Hsing Chang, Chung-Hao Hsu, Shih-Chih Chen
Publikováno v:
Emerging Science Journal, Vol 7, Iss 4, Pp 1232-1246 (2023)
Value co-creation profoundly affects brand experience, human interaction rules, and customer behavior performance and is a recurring theme in research in the field of virtual brand communities. Studies have determined an influence model for value co-
Externí odkaz:
https://doaj.org/article/4e003027140e41f4965be1cf19c00db9
Publikováno v:
Frontiers in Environmental Science, Vol 10 (2022)
The e-marketplace is a platform used by vendors to conduct transactions and shopping. The success of implementing an e-marketplace depends on customers’ sustainable purchasing. This study integrates customer learning (formative construct) and purch
Externí odkaz:
https://doaj.org/article/cd082a2e1bd245a7959779b60f22d3ba
Autor:
Tanaporn Hongsuchon, Jing Li
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
The rapid development of community group buying platforms has attracted a huge attention from both the practical and academic communities. Although previous research has explored the influence patterns of community group buying platform on the custom
Externí odkaz:
https://doaj.org/article/ff444eed67f64a1b812b856f5e7c0e03
Autor:
Kuang-Chung Tsai, Tung-Hsiang Chou, Santhaya Kittikowit, Tanaporn Hongsuchon, Yu-Chun Lin, Shih-Chih Chen
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
The financial crisis of 2007–2008 and the COVID-19 pandemic have caused many enterprises to suffer great losses. Thus, companies have to take measures such as pays cut, furloughs, or layoffs, which caused dissatisfaction among employees and trigger
Externí odkaz:
https://doaj.org/article/43c4457d93b348e58d7405e19db8f9c8
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
This research adopted the unified theory of acceptance and use of technology (UTAUT) to emphasize the use of the PX Pay mobile payment app for PX Mart, the most popular supermarket in Taiwan, and examine the degree of involvement as a moderator. The
Externí odkaz:
https://doaj.org/article/4ba76dead9724dec8a92bf379b2d68d1
Publikováno v:
Frontiers in Psychology, Vol 12 (2022)
With the negative impact of COVID-19, the continuous recession of economic globalization, and the increasing market competition, enterprise transformation gradually becomes the theme of enterprise management. Although more and more scholars and compa
Externí odkaz:
https://doaj.org/article/95aa60466f8242c1b848edc6c0ac4ed3
Autor:
Shih-Chih Chen, Tung-Hsiang Chou, Tanaporn Hongsuchon, Athapol Ruangkanjanases, Santhaya Kittikowit, Tse-Ching Lee
Publikováno v:
Journal of Hospitality and Tourism Technology. 13:461-480
Purpose In this era of smartphone applications, brands are actively developing applications to occupy the consumer’s mobile phone space, adding many practical functions to their applications to increase brand exposure or consumer interest in the br
Autor:
Kuang-Chung Tsai, Tung-Hsiang Chou, Santhaya Kittikowit, Tanaporn Hongsuchon, Yu-Chun Lin, Shih-Chih Chen
Publikováno v:
Frontiers in psychology. 13
The financial crisis of 2007–2008 and the COVID-19 pandemic have caused many enterprises to suffer great losses. Thus, companies have to take measures such as pays cut, furloughs, or layoffs, which caused dissatisfaction among employees and trigger
Publikováno v:
Sustainability, Vol 13, Iss 11492, p 11492 (2021)
Sustainability
Volume 13
Issue 20
Sustainability
Volume 13
Issue 20
Business activities using social media are currently growing and its development has intrigued practitioners and academics. The purpose of doing this present research is to build a conceptual model, which connects the concepts of customer perceived v
Autor:
Yen-Tzu Chen, Shih-Chih Chen, Chih-Cheng Chen, Athapol Ruangkanjanases, Tanaporn Hongsuchon, Asif Ali Khan, Ornlatcha Sivarak
Publikováno v:
International Journal of Environmental Research and Public Health
Volume 18
Issue 16
International Journal of Environmental Research and Public Health, Vol 18, Iss 8275, p 8275 (2021)
Volume 18
Issue 16
International Journal of Environmental Research and Public Health, Vol 18, Iss 8275, p 8275 (2021)
The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also anal