Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Tana Cristina Licsandru"'
Publikováno v:
Management Dynamics in the Knowledge Economy, Vol 1, Iss 2 (2013)
Purpose: The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes regarding foreign products. Furthermore, the study aims to
Externí odkaz:
https://doaj.org/article/967ca3bb17bf45e58d4e97fdcfbcbfc8
Publikováno v:
Industrial Marketing Management. 104:136-149
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::115a7c7ab123c1a4bf5b75628d28e353
https://doi.org/10.1007/978-3-031-24687-6_162
https://doi.org/10.1007/978-3-031-24687-6_162
Autor:
Klaus Schoefer, Natalia Yannopoulou, Thanos Papadopoulos, Tana Cristina Licsandru, Koblarp Chandrasapth
Publikováno v:
International Marketing Review. 38:900-926
PurposeThe purpose of this study sets out to examine (1) how have conflicts been conceptualized and operationalized within the context of online consumption communities? (2) what are the main conflict management, resolution strategies and frameworks
Autor:
Samantha N.N. Cross, Jerome D. Williams, Lizette Vorster, Carlo Mari, Verónica Martín Ruiz, Charles Cui, Tana Cristina Licsandru, Cristina Galalae, Chris Pullig, Samantha Swanepoel, Shauna Kearney, Catherine Demangeot, Eva Kipnis
Publikováno v:
Journal of Public Policy and Marketing
Journal of Public Policy and Marketing, American Marketing Association, 2021, 40 (2), pp.143-164. ⟨10.1177/0743915620975415⟩
Journal of Public Policy and Marketing, 2021, 40 (2), pp.143-164. ⟨10.1177/0743915620975415⟩
Journal of Public Policy and Marketing, American Marketing Association, 2021, 40 (2), pp.143-164. ⟨10.1177/0743915620975415⟩
Journal of Public Policy and Marketing, 2021, 40 (2), pp.143-164. ⟨10.1177/0743915620975415⟩
International audience; Within an institutional theory framework, this article identifies three interconnected fields of the marketing institution—research, education, and practice—that contribute to advancing the diversity and inclusion discours
Publikováno v:
Journal of Business Research. 117:806-824
We use a second order model of corporate trust to empirically investigate trust-commitment and loyalty building mechanisms in the Indian context. The development of corporate trust is found contingent on both organizational practices and employee beh
Publikováno v:
Corporate Reputation Review. 23:215-223
E-mass customization has received much attention as it aims to increase brand performance and preserve customer loyalty towards a brand by means of customer co-design and mass production, so that individual customer needs are met by affordable prices
Autor:
Tana Cristina Licsandru, Charles Cui
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Recent years have seen an unpreceded development in ethnic marketing communications, with global and local brands attempting to reach the ethnic consumer segments with tailored messages. Research shows that ethnic marketing communications may act as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ae622a48b3c2961252a93cf25d20118
https://doi.org/10.1007/978-3-030-39165-2_88
https://doi.org/10.1007/978-3-030-39165-2_88
Autor:
Tana Cristina Licsandru, Charles Cui
This paper reports on an exploratory interpretivist study of global millennial consumers' subjective interpretations of ethnic targeted marketing communications in a multicultural marketplace. Although millennials are the most ethnically diverse gene
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ca492c9ad5fcdcb676d3f9eb1a50cda0
https://nrl.northumbria.ac.uk/id/eprint/36912/22/1-s2.0-S0148296319300712-main.pdf
https://nrl.northumbria.ac.uk/id/eprint/36912/22/1-s2.0-S0148296319300712-main.pdf
Autor:
Catherine Demangeot, Eva Kipnis, Charles Cui, Tana Cristina Licsandru, Cheryl Nakata, Chris Pullig
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Recent marketing studies highlight the increasing cultural diversity around the world, whether in terms of consumer demography, brandscapes and product flows, transnational imagined communities, or lived realities in given places (Cayla and Eckhardt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e711081652abf908864346e949803636
https://doi.org/10.1007/978-3-030-02568-7_185
https://doi.org/10.1007/978-3-030-02568-7_185