Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Tan Tze Fern"'
Publikováno v:
The Journal of Developing Areas. 50:525-535
Celebrity endorsement advertisement is an emerging trend nowadays. There are many companies which are inclined to use celebrities as an endorser for their product. However, no perfect celebrity can endorse all types of brands and generate maximum out
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8fc77e9748456128902be397eccd8a6
https://doi.org/10.1353/jda.2016.0033
https://doi.org/10.1353/jda.2016.0033
Autor:
Mat Dom, Syed Mazlan Syed1, Ramli, Hani Suhaila binti2, Audrey Lim Li Chin2 audreylim8@gmail.com, Tan Tze Fern2
Publikováno v:
Journal of Developing Areas. 2016, Vol. 50 Issue 5, p525-535. 11p.