Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Tan Lucy Taniaji"'
Publikováno v:
Jurnal Manajemen dan Wirausaha, Vol 14, Iss 1, Pp 64-71 (2012)
The objective of this paper is to examine the impact of McDonald’s brand image towards customer loyalty with customer satisfaction as a mediator by using descriptive and Partial Least Square (PLS) analyses. The results show that three hyphotheses a
Externí odkaz:
https://doaj.org/article/18868bdbddaf4469af946aa2cd5b0cdd
Publikováno v:
Jurnal Manajemen dan Wirausaha, Vol 14, Iss 1, Pp 64-71 (2012)
The objective of this paper is to examine the impact of McDonald’s brand image towards customer loyalty with customer satisfaction as a mediator by using descriptive and Partial Least Square (PLS) analyses. The results show that three hyphotheses a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d1251c550a290955e3fd5c59dcd6b5fe
https://doi.org/10.9744/jmk.14.1.64-71
https://doi.org/10.9744/jmk.14.1.64-71