Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Tamara Kasamani"'
Publikováno v:
International Review of Management and Marketing, Vol 12, Iss 5 (2022)
Customer inspiration is gaining scholars attention in the marketing literature. Thus, the main objective of this study is to highlight on customer inspiration in the online shopping context, and this could be by examining the role of augmented realit
Externí odkaz:
https://doaj.org/article/e9536981f7f64ca9a580e0481aceeb1f
Autor:
Rania B. Mostafa, Tamara Kasamani
Publikováno v:
Journal of Promotion Management. 28:961-993
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8886dc6cb968b59358f896b3d8ef0fc7
https://doi.org/10.1080/10496491.2022.2054900
https://doi.org/10.1080/10496491.2022.2054900
Autor:
Tamara Kasamani, Rania B. Mostafa
Publikováno v:
European Journal of Marketing. 56:1748-1771
PurposeArtificial intelligence chatbots are shifting the nature of online services by revolutionizing the interactions of service providers with consumers. Thus, this study aims to explore the antecedents (e.g. compatibility, perceived ease of use, p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92bb97af8e9de4824732250609ad2181
https://doi.org/10.1108/ejm-02-2020-0084
https://doi.org/10.1108/ejm-02-2020-0084
Autor:
Rania B. Mostafa, Tamara Kasamani
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 33:1033-1051
PurposeBased on the stimulus–organism–response (SOR) model, the aim of this study is to explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of emotional brand attachment (EBA) dimensions, specifically brand pas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd508fe012689201a1a6199019f1259c
https://doi.org/10.1108/apjml-11-2019-0669
https://doi.org/10.1108/apjml-11-2019-0669
Publikováno v:
Middle East J. of Management. 1:1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebcd74def56ef770a3dd7b3924d8493f
https://doi.org/10.1504/mejm.2022.10048409
https://doi.org/10.1504/mejm.2022.10048409
Autor:
Tamara Kasamani, Rania Mostafa
Publikováno v:
Middle East J. of Management. 7:75
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8af0ff5526d3c9e5e9349785b6512c86
https://doi.org/10.1504/mejm.2020.105226
https://doi.org/10.1504/mejm.2020.105226
Autor:
Rania B. Mostafa, Tamara Kasamani
Publikováno v:
Middle East J. of Management. 7:75
The current study examines a mediated model to understand the link between corporate social responsibility (CSR) and firm performance (FP). Based on the research findings from a sample of 110 respondents from Lebanese firms, the results suggest that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6f79f79dffe6ae9f466aa2f0b1e5e88
https://doi.org/10.1504/mejm.2020.10026908
https://doi.org/10.1504/mejm.2020.10026908