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pro vyhledávání: '"Tallman Jr., Robert P."'
Autor:
Dominick, Joseph R., Raugh, Gail E., Kirkpatrick, Miles W., Tallman Jr., Robert P., Wasem, George, Sadowski, Robert P., Fox, Harold W., Weiss, E.B., Tyler, William D., Merims, Arthur M., Allen, George C., Hodges, Earl F., Deyers, Margaret, Lundquist, Dorothy M., Looney, Zolon M., Holder Jr., Shelby H., Gheiti, Joseph L., Glade Jr., Edward H., Chandler, Whitman M.
Publikováno v:
Journal of Marketing; Apr1973, Vol. 37 Issue 2, p90-111, 22p
