Zobrazeno 1 - 10
of 661
pro vyhledávání: '"Takumi Kato"'
Autor:
Takumi Kato
Publikováno v:
Humanities & Social Sciences Communications, Vol 11, Iss 1, Pp 1-8 (2024)
Abstract Country of origin (COO) literally refers to “country” but also signifies states and regions, as in “Designed in California” and “Made in Asia,” respectively. Several studies have examined the effect of COO on consumer choices, bu
Externí odkaz:
https://doaj.org/article/2c1d9d6a928c479f9db2b5f41c29cc1a
Autor:
Masaki Koizumi, Takumi Kato
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 277-287 (2024)
The increasing global competitiveness of university admissions has propelled the need to understand the critical factors underlying students’ loyalty. Although extensive research has been conducted on student loyalty, it focuses predominantly on st
Externí odkaz:
https://doaj.org/article/3635691fb5eb4eecacb8243764fc4282
Publikováno v:
Urban, Planning and Transport Research, Vol 12, Iss 1 (2024)
The literature on city branding has two main shortcomings. First, each related factor is evaluated individually, resulting in an insufficiently comprehensive evaluation. Second, the differences between brand image and loyalty factors have not been in
Externí odkaz:
https://doaj.org/article/e0482d6a93684f8bbdb84c2b2f5932e6
Autor:
Naoki Kawano, Kenji Shinozaki, Daisuke Nakauchi, Takumi Kato, Yuma Takebuchi, Hiroyuki Fukushima, Takayuki Yanagida
Publikováno v:
Optical Materials: X, Vol 23, Iss , Pp 100344- (2024)
Photoluminescence, scintillation, and thermoluminescence characteristics of the Tb3+-activated gallate glasses (20K2O–(11-x/2)La2O3–69Ga2O3–x/2Tb4O7, x = 0.1–1.0) were investigated. The Tb3+-activated gallate glasses exhibited photoluminescen
Externí odkaz:
https://doaj.org/article/aa12203af88b4590a3d91d6d1d634ed7
Autor:
Takehiro Ebitani, Takumi Kato
Publikováno v:
Maketingu rebyu, Vol 5, Iss 1, Pp 21-29 (2024)
Exaggerations through which product features are excessively highlighted are common in current advertisements. The impact of such exaggerated expressions on consumers perception have been widely discussed. While much of the existing research has focu
Externí odkaz:
https://doaj.org/article/a24959b049b54e5581e2074f23d89e5b
Publikováno v:
Maketingu rebyu, Vol 5, Iss 1, Pp 3-10 (2024)
Although consumers express their willingness to adopt ethical products, they rarely actually purchase such products. The reason for this attitude-behavior gap is that social desirability bias leads to positive attitudes in marketing surveys, while am
Externí odkaz:
https://doaj.org/article/2fb60237884445e8b3dd0c9bdf184488
Autor:
Takumi Kato, Masaki Koizumi
Publikováno v:
Computers in Human Behavior Reports, Vol 14, Iss , Pp 100423- (2024)
This study examines how the introduction of advanced technology such as artificial intelligence adversely affects employees and the tactics to mitigate these negative effects. We surveyed 5438 employees working for large companies listed on the Tokyo
Externí odkaz:
https://doaj.org/article/455be88131a549ebaffa41c8cebecd02
Publikováno v:
Maketingu Janaru, Vol 43, Iss 4, Pp 73-85 (2023)
Since internal marketing (IM) treats employees as customers, the focus has naturally been on internal measures. However, consumer-oriented advertising provides an opportunity for employees to recognize the social impact of their work and change their
Externí odkaz:
https://doaj.org/article/2a1caad6f2604c628f0ebf7f4faf43a5
Autor:
Takumi Kato
Publikováno v:
Innovative Marketing, Vol 19, Iss 4, Pp 124-131 (2023)
Sensory marketing is advantageous because it can help reduce the amount invested to yield such a high effect. However, the existing literature in this area is limited to services (restaurants, hotels, retail, tourism, etc.) and foods for which it is
Externí odkaz:
https://doaj.org/article/2b1e98f51c504efcb0432169895220c1
Autor:
Takumi Kato, Katsuya Hayami, Kenta Kasahara, Minami Morino, Yui Ikuma, Ryosuke Ikeda, Masaki Koizumi
Publikováno v:
Humanities & Social Sciences Communications, Vol 10, Iss 1, Pp 1-10 (2023)
Abstract Two main issues in ethical consumption attract attention: environmental and labor issues. However, few studies have compared the conditions and effects that contribute to ethical purchasing behavior. To fill this gap, we conducted two studie
Externí odkaz:
https://doaj.org/article/66a12b2d49ce47839d17b80fadaf06d7