Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Taku Togawa"'
Publikováno v:
Maketingu Janaru, Vol 42, Iss 3, Pp 6-16 (2023)
This paper focuses on the impact of marketing-related sensory factors on consumers’ healthy food consumption and reviews relevant studies published in top marketing journals after 2000. We found that the association between sensory factors and heal
Externí odkaz:
https://doaj.org/article/0e4f6054f43849e39bd19baa44ab26cc
Publikováno v:
Maketingu Janaru, Vol 42, Iss 3, Pp 27-38 (2023)
People perceive letters included in their name more favorably than those not included in their name. This tendency is called the name letter effect, and it can affect various types of decision-making, including brand choices. For instance, a consumer
Externí odkaz:
https://doaj.org/article/a72afdea5ef242d1bf458af3d4b68d38
Publikováno v:
Maketingu Janaru, Vol 41, Iss 2, Pp 60-71 (2021)
The diversification of devices used by consumers has drawn attention to the influence of devices on consumer behavior. This study examines the impact of device types, such as smartphones and personal computers, on consumers’ construal levels and th
Externí odkaz:
https://doaj.org/article/971468a3ee5d4ad4bd29e23cb7e3f362
Autor:
Jaewoo Park, Taku Togawa
Publikováno v:
Maketingu Janaru, Vol 38, Iss 4, Pp 20-34 (2019)
The purpose of this article is to present a review of the literature on aesthetics to shed light on how aesthetic perception can be related to consumer decision-making and purchase behavior. As the great success of design-oriented companies such as A
Externí odkaz:
https://doaj.org/article/ba6467031c7042bfad1b5729fed25b74
Autor:
Ikumi Hiraki, Taku Togawa
Publikováno v:
Maketingu Janaru, Vol 38, Iss 4, Pp 35-46 (2019)
Drawing on embodied cognition theory, we examined the effects of a product’s visual heaviness on consumers’ perception of scarcity. In two experiments, the visual heaviness of two products was manipulated in terms of packaging colors (Study 1) an
Externí odkaz:
https://doaj.org/article/ddea62d58a024a9b9756f0a4771e86d4
Publikováno v:
Maketingu Janaru, Vol 38, Iss 2, Pp 107-118 (2018)
Many researchers and practitioners have discussed the marketing orientation in various organizations. Although marketing orientation in public organizations is a popular theme, only a limited Japanese city offices have given importance to marketing a
Externí odkaz:
https://doaj.org/article/c8f18a6ff1274e6f84ab67402d26dd34
Autor:
Taku Togawa1 togawa@sophia.ac.jp, Yoko Sugitani1
Publikováno v:
Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Oct2022, Vol. 32 Issue 4, p687-698. 12p.
Autor:
Taku Togawa1 togawa@sophia.ac.jp, Naoto Onzo2
Publikováno v:
AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p528-531. 4p.
Autor:
Yoko Sugitani1 yoko.s@sophia.ac.jp, Taku Togawa1
Publikováno v:
AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p142-145. 4p.
Autor:
Yoko Sugitani, Taku Togawa
Publikováno v:
Journal of Consumer Psychology. 32:687-698