Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Takahiko Kozuka"'
Autor:
Manabu Mizuno, Takahiko Kozuka
Publikováno v:
Maketingu Janaru, Vol 39, Iss 2, Pp 6-21 (2019)
In this paper, we discuss co-innovation between Lead Users and Producers. To practically apply the user innovation theory to product development, two methods have been used: the lead user method and user-community based theory. Recently, community-ba
Externí odkaz:
https://doaj.org/article/3e75989c2b254593b7c5d1d7f6e2e96d
