Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Tait, Madéle"'
Autor:
Kwarteng-Amaniampong, Emmanuel1 rabbikwart@yahoo.com, Tait, Madéle2 Madéle.Tait@mandela.ac.za, Potgieter, Adele2 adele.potgieter@mandela.ac.za
Publikováno v:
African Journal of Business & Economic Research. Mar2024, Vol. 19 Issue 1, p221-242. 22p.
Autor:
Tait, Madéle1 madele.tait@mandela.ac.za, Ssonko, George Wilson2 gwslutaaya@gmail.com
Publikováno v:
African Journal of Business & Economic Research. Sep2023, Vol. 18 Issue 3, p119-137. 19p.
Autor:
Yiadom, Michael Boakye1 boakyeyiadommichael2016@gmail.com, Tait, Madéle1 madele.tait@mandela.ac.za
Publikováno v:
African Journal of Business & Economic Research. Sep2022, Vol. 17 Issue 3, p89-116. 28p.
Publikováno v:
Journal of Brand Strategy; Autumn-Fall2023, Vol. 12 Issue 2, p194-220, 27p
Autor:
Boshoff, Christo, Tait, Madéle
Publikováno v:
International Journal of Service Industry Management, 1996, Vol. 7, Issue 5, pp. 5-31.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/09564239610149939
Autor:
Roberts-Lombard, Mornay, Tait, Madéle
Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship
Publikováno v:
Journal of Financial Services Marketing. May2008, Vol. 13 Issue 1, p52-62. 11p.
Autor:
Tait, Madéle, Berndt, Adele
The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in w
Publikováno v:
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference; 2015, p14-14, 1p