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pro vyhledávání: '"Taisuke Uehira"'
Autor:
Taisuke Uehira, Carl Kay
Publikováno v:
Journal of Business Strategy. 30:6-12
PurposeThe paper seeks to use a case study to describe work by a Japanese qualitative research specialist with leading office furniture manufacturer to spur innovation in product development and sales strategy in a newly targeted hospital furniture m