Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Tahmoreth Hasangholi Pour"'
Autor:
Hossein Balochi, Tahmoreth Hasangholi Pour, Morteza Maleki Min Bashe Razgah, Mohammad Ali Siah Sarani kojori
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 7, Iss 14, Pp 77-98 (2015)
The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constru
Externí odkaz:
https://doaj.org/article/ca6b454cce324c7b8757a0fd78a74f09