Zobrazeno 1 - 10
of 371
pro vyhledávání: '"TV-commercials"'
Autor:
Gamage, Dulanjana, Jayasuriya, Nisha, Rathnayake, Nilmini, Herath, Kithmini Minoma, Jayawardena, Diunugalge Peshala Seuvandi, Senarath, Diluksha Yasith
Publikováno v:
Journal of Asia Business Studies, 2023, Vol. 17, Issue 6, pp. 1110-1124.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JABS-04-2022-0126
Autor:
Meda MUCUNDORFEANU, Julia SZAMBOLICS
Publikováno v:
Styles of Communication, Vol 15, Iss 2, Pp 9-24 (2023)
The present study is set out to determine the way in which video advertisements for pharmaceutical products, published online, depicted female, and male consumers, respectively. The paper offers an overview of the gender roles which have been used in
Externí odkaz:
https://doaj.org/article/e1990a3ca62840e099503af98fb5a776
Autor:
Lu-Wen Liao
Publikováno v:
Mathematical Biosciences and Engineering, Vol 19, Iss 5, Pp 4933-4945 (2022)
In the current era of multimedia, television (TV) plays an important role in transmitting advertising messages. In addition, advertising is the primary source of revenue for the TV industry. Thus, a critical issue for TV stations is the scheduling of
Externí odkaz:
https://doaj.org/article/d82b144a0a844eaf85f81fd91e2f2cf8
Autor:
أمل زکريا حال
Publikováno v:
Maǧallaẗ Kulliyyaẗ Al-ādāb Ǧāmiʿaẗ Būrsaʿīd, Vol 18, Iss 18, Pp 1-24 (2021)
Abstract This research investigates the representation of women in TV commercials. It is conducted with the help of an interactive multimodal analysis of two TV detergent advertisements. The major objective of thisresearch is to find out how women ar
Externí odkaz:
https://doaj.org/article/a20ba8d7ef3f4ba295e1531372628d2f
Autor:
Mariko I. Ito, Takaaki Ohnishi
Publikováno v:
Applied Network Science, Vol 6, Iss 1, Pp 1-19 (2021)
Abstract The relationship between culture and the appeals in TV advertisements has been extensively studied. We attempted to reveal the image structure produced by TV commercials in Japan, which may show the cultural features of the country, and to e
Externí odkaz:
https://doaj.org/article/371eb437792844f1a2c2655d7754ef75
Publikováno v:
Dialogos. 22(38):167-177
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=997081
Autor:
Janina Wildfeuer, Joseph Adika Coffie
Publikováno v:
Frontiers in Communication, Vol 7 (2022)
This work analyzes the efforts by the company Heineken to address in their marketing campaigns the social responsibility and wellbeing of their customers during the pandemic. By particularly looking at the audio-visual design strategies used in 15 TV
Externí odkaz:
https://doaj.org/article/9e04367c25024e2386762662b8e06e88
Autor:
Kinga Kowalewska, Erika Grodzki
Publikováno v:
Annales Etyka w Życiu Gospodarczym, Vol 22, Iss 1, Pp 103-118 (2019)
The aim of the article is to examine the portrayals of mature adults (55+) in television commercials in Poland and in the United States. It is important to analyze the portrayal of this group as, on the one hand, they are a lucrative and growing cons
Externí odkaz:
https://doaj.org/article/7652e61d9d6d4a409a2f847a2ee074ba
Autor:
Ozgen, Isil, Toker, Huriye
Publikováno v:
Journal of Media Research - Revista de Studii Media / Journal of Media Research. 12(34):32-49
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=785530
Autor:
Kowalewska, Kinga, Grodzki, Erika
Publikováno v:
Annales. Etyka w Życiu Gospodarczym / Annales. Ethics in Economic Life. 22(1):103-118
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=783225