Zobrazeno 1 - 10
of 69 591
pro vyhledávání: '"TV-commercials"'
Autor:
Yang, Joonhyuk1 (AUTHOR) joonhyuk.yang@nd.edu, Xie, Yingkang2 (AUTHOR) yingkang.xie@kellogg.northwestern.edu, Krishnamurthi, Lakshman3 (AUTHOR) laksh@kellogg.northwestern.edu, Papatla, Purushottam4 (AUTHOR) papatla@uwm.edu
Publikováno v:
Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p840-859. 20p. 1 Diagram, 5 Charts, 6 Graphs.
Autor:
Gamage, Dulanjana, Jayasuriya, Nisha, Rathnayake, Nilmini, Herath, Kithmini Minoma, Jayawardena, Diunugalge Peshala Seuvandi, Senarath, Diluksha Yasith
Publikováno v:
Journal of Asia Business Studies, 2023, Vol. 17, Issue 6, pp. 1110-1124.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JABS-04-2022-0126
Autor:
Ivan Cury
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There
Autor:
COJAN, Camelia1
Publikováno v:
SEA: Practical Application of Science. Sep2023, Vol. 11 Issue 32, p115-121. 7p.
Autor:
Camelia COJAN
Publikováno v:
SEA: Practical Application of Science, Vol XI, Iss 32 (2/2023), Pp 115-121 (2023)
Advertising and its content significantly influence the consumer socialization process, particularly among children. It aids children in discovering products and shapes their desires, attitudes, and behaviors. To explore this, we conducted a content
Externí odkaz:
https://doaj.org/article/47c5df96f5f0414abe4e8c3883f88f41