Výsledky vyhledávání - "TUNÇEZ, H. Arif"

Akademický článek

IMPORTANCE OF MARKETING ACCOUNTANCY IN STRATEGICAL DECISION MAKING PROCESS.

Autor: TUNÇEZ, H. Arif¹, BALI, Selçuk², ATEŞ, Alper³

Publikováno v: Ataturk University Journal of Economics & Administrative Sciences. oct2018, Vol. 32 Issue 4, p1231-1240. 10p.

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IMPORTANCE of MARKETING ACCOUNTANCY in STRATEGICAL DECISION MAKING PROCESS

Autor: Balı, Selçuk, TUNÇEZ, H. Arif, ATEŞ, Alper

Publikováno v: Volume: 32, Issue: 4 1231-1240
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi

Marketing executives need special knowledge on strategic decisions about pricing, distribution, advertising expenditures, changes to the product line, and many other factors that affect profits. These informations can only be met by marketing account

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=tubitakulakb::60f5c62ca67f3fe9ac0292d267424f4d
https://dergipark.org.tr/tr/pub/atauniiibd/issue/39554/448939

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