The Effects Of Experiential Marketing And Service Quality On Customer Satisfaction And Costomer Loyalty At Shopping Centers

Autor: KARADENİZ, Mustafa, PEKTAŞ, Güzide Öncü EROĞLU, TOPAL, Yaþar Kemal

Publikováno v: Journal of Naval Science and Engineering, Vol 9, Iss 1, Pp 46-66 (2013)
Volume: 9, Issue: 1 46-66
Journal of Naval Sciences and Engineering

The competition in marketing at the Shopping Centers is getting hotter and besides this rivalry the purchasing power of customers are rising. So what is important for the consumers is altering from perfect product to perfect consumer experience offer

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::eb0729eb34f05be500ec940c18a2ee3e
http://dergipark.gov.tr/jnse/issue/9998/123514?publisher=msu