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pro vyhledávání: '"T. Uleman"'
Autor:
William S. Penn, Oscar P. Arnay, Robert L. Clewett, Robert H. Cole, Laurence P. Dowd, Paul Enfeur, George Fisk, Alfred Gross, Kenneth A. Grubb, Richard J. Hand, Stanley C. Hollander, Eugene J. Kelley, William T. Kelley, William Lazer, Janet K. Mccusker, Frank Meissner, Robert E. Meyer, T. A. Petit, J. M. Rathmell, Dan Rennick, J. E. Saunders, Job K. Savage, Steven J. Shaw, Marvin Smolan, Robert R. Thek, T. Uleman, John S. Wright
Publikováno v:
Journal of Marketing. 23:303-330