Zobrazeno 1 - 10
of 24
pro vyhledávání: '"T. Tony Ke"'
Publikováno v:
Marketing Science.
The paper proposes a conceptual framework of brand positioning from a product portfolio view and studies its mechanism as an information communication mechanism that guides consumers’ search decisions.
Autor:
T. Tony Ke, K. Sudhir
Publikováno v:
Management Science.
General Data Protection Regulation (GDPR)—the European Union’s data protection regulation—has two key principles. It recognizes that individuals own and control their personal (but not contractual) data in perpetuity, leading to three critical
Autor:
T. Tony Ke, Yuting Zhu
Publikováno v:
Management Science. 67:5901-5920
We consider a large decentralized freelance platform where buyers with private information about their quality preferences are matched with freelancers that differ in quality. When posting their job requests, buyers can report their quality preferenc
Publikováno v:
Applied Mathematics & Optimization. 85
Autor:
T. Tony Ke, Song Lin
Publikováno v:
SSRN
Many products have similar or common attributes and are thus correlated. We show that, when these attributes are uncertain for consumers, a complementarity effect can arise among competing products in the sense that the lower price of one product may
Autor:
T. Tony Ke, Xinyu Cao
Publikováno v:
Marketing Science. 38:44-67
Channel coordination in search advertising is an important but complicated managerial decision for both manufacturers and retailers. A manufacturer can sponsor retailers to advertise his products while at the same time compete with them in position a
Autor:
T. Tony Ke, Wee Chaimanowong
Publikováno v:
SSRN Electronic Journal.
A consumer incurs a constant flow cost to keep track of information on a firm's new product, which updates her expected valuation according to a Brownian motion. The consumer's purchase need follows a Poisson arrival over time, and upon an arrival, s
Publikováno v:
SSRN Electronic Journal.
This paper explores potential inefficiencies due to incomplete contracts in a dynamic career concerns context. In a firm--worker relationship, the worker performs tasks that have tradeoffs between productivity and information about the worker's abili
Autor:
T. Tony Ke, K. Sudhir
Publikováno v:
SSRN Electronic Journal.
The paper investigates how the two key features of GDPR (EU’s data protection regulation)— privacy rights and data security—impact personal data driven markets. First, GDPR recognizes that individuals own and control their data in perpetuity, l