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Publikováno v:
Journal of Public Policy & Marketing. 41:221-236
Competition policy and law toward price maintenance (e.g., resale price maintenance, unilateral price policies, minimum advertised prices) draws on scholarly perspectives and theory developed over a half century ago. Since that time, changes to marke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2852083d40e28d92aae666c254ea7819
https://doi.org/10.1177/07439156221095861
https://doi.org/10.1177/07439156221095861
Autor:
Kristen L. Walker, Gregory T. Gundlach, Jeremy Kees, Richard G. Netemeyer, Scot Burton, Ronald Paul Hill, J. Craig Andrews
Publikováno v:
Journal of Public Policy & Marketing. 41:10-33
In this article for the 40th Anniversary of the Journal of Public Policy & Marketing ( JPPM), the authors first share what is meant by “policy,” “public policy,” and “marketing and public policy” for researchers in our field. The authors
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a19613f5d352f475124c6f04405e9ba
https://doi.org/10.1177/07439156211042018
https://doi.org/10.1177/07439156211042018
Autor:
Gregory T. Gundlach, Riley T. Krotz
Publikováno v:
Journal of Public Policy & Marketing. 39:48-61
Resale price maintenance (RPM) is a channel pricing strategy that restricts the price below which a reseller may sell a manufacturer’s product. More than $300 billion in U.S. sales are affected annually by RPM agreements. Adopting a marketing persp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0f85cd374e2a9e7ccf94204dcf1ed719
https://doi.org/10.1177/0743915618821315
https://doi.org/10.1177/0743915618821315
Publikováno v:
Journal of Supply Chain Management. 55:47-67
Building on research in supply chain management (SCM) that aids in the workings of society, the authors illustrate how SCM research can advance public policy and law. Using competition policy and antitrust law as an example, they consider how develop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::274d6fdef54430ebe7df95fdc599d7ba
https://doi.org/10.1111/jscm.12196
https://doi.org/10.1111/jscm.12196
Autor:
Rachel Paul, Gregory T. Gundlach
Publikováno v:
Handbook of Research on Distribution Channels. :424-438
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90b66e5c8bef57cccc280c75481bfd92
https://doi.org/10.4337/9780857938602.00029
https://doi.org/10.4337/9780857938602.00029
Publikováno v:
SSRN Electronic Journal.
“Digital business ecosystems” (DBEs) reflect the culmination of progressive changes in business models and organizational structure over the last 40 years. The ubiquity of many large DBEs in our economy, society, and political system is troubling
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e40cafc36a0e0a566af37ae7f9b3ef86
https://doi.org/10.2139/ssrn.3864470
https://doi.org/10.2139/ssrn.3864470
Autor:
Gregory T. Gundlach, Diana L. Moss
Publikováno v:
The Antitrust Bulletin. 63:155-168
Mergers may impact price as well as non-price forms of competition in the form of product quality, variety, service, and innovation. This special issue of the Antitrust Bulletin examines the increasing importance of non-price dimensions of competitio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6ff84ac17615bcb56c511a8f2ac9bb8
https://doi.org/10.1177/0003603x18770067
https://doi.org/10.1177/0003603x18770067
Publikováno v:
SSRN Electronic Journal.
Category management is a retail practice wherein the products of a retail establishment are divided up into different categories and then managed as if each were a free-standing business. The most popular approach to category management involves outs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46610bcaa0ac914ddc41708466061c66
https://doi.org/10.2139/ssrn.3374933
https://doi.org/10.2139/ssrn.3374933
Autor:
Gregory T. Gundlach, Diana L. Moss
Publikováno v:
The Antitrust Bulletin. 61:471-478
Despite the importance of entrepreneurship to innovation and economic growth, measures of business startups and other indications of entrepreneurial activity remain below historic norms. Consequently, growing interest resides at the intersection of a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69261354c20de6a93791e7cb43c236eb
https://doi.org/10.1177/0003603x16677780
https://doi.org/10.1177/0003603x16677780