Zobrazeno 1 - 10
of 2 638
pro vyhledávání: '"T-commerce"'
Publikováno v:
Journal of Business & Industrial Marketing, 2016, Vol. 31, Issue 3, pp. 426-435.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-04-2013-0072
Publikováno v:
Rect@, Vol 15, Iss 1, Pp 39-51 (2014)
Digital television development and its convergence with computer systems and communication networks have improved the chances of user interaction, facilitating electronic commerce through television. The study of technology acceptance indicates that
Externí odkaz:
https://doaj.org/article/5666a908faae480eab99da977ab206ea
Autor:
KwangSeok Han
Publikováno v:
Ilkogretim Online; 2021, Vol. 20 Issue 3, p694-699, 6p
Comparative study of shopping channels Focusing on TV home shopping, T-commerce, and online shopping
Autor:
Eunju Park, Kyuongseop Cho
Publikováno v:
Journal of Public Policy Studies. 38:421-454
Publikováno v:
korean management review. 50:23-51
Autor:
KwangSeok Han
Publikováno v:
Restaurant Business. 118:315-322
Background/Objectives: This study investigated differences in the attitude of users according to type of scarcity message and price discount conditions to compose T-commerce sales messages and search for effective strategic plans. Methods/Statistical
Publikováno v:
Journal of Distribution and Management Research. 21:163-171
Publikováno v:
Journal of KIISE. 44:803-812
Publikováno v:
Journal of Korea Service Management Society. 17:161-184
Publikováno v:
Dipòsit Digital de la UB
Universidad de Barcelona
Recercat. Dipósit de la Recerca de Catalunya
instname
Universidad de Barcelona
Recercat. Dipósit de la Recerca de Catalunya
instname
Purpose This paper aims to explore the impact of incentives on the behavioral intention to use electronic commerce through interactive television to enhance a deeper understanding of how television platforms can improve the attractiveness of televisi