Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Türkan Dursun-Kilic"'
Autor:
Ceyhan Kilic, Türkan Dursun-Kilic
Publikováno v:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
New product development has been viewed by some scholars as a process of organizational learning comprehending the acquisition, dissemination, and utilization of information (Day 1994; Moorman 1995; Moorman and Miner 1997). New product development is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1881a8663ab94c834137f48f889316b4
https://doi.org/10.1007/978-3-319-11815-4_123
https://doi.org/10.1007/978-3-319-11815-4_123
Publikováno v:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
The objectives of this study are threefolded: (1) To measure the level of market orientation of private hospitals, (2) to examine the effects of the availability of a formal marketing department on market orientation and hospital performance, and fin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7aba5652db0febeb8e5c53e7a932e31
https://doi.org/10.1007/978-3-319-11815-4_40
https://doi.org/10.1007/978-3-319-11815-4_40
Autor:
Türkan Dursun-Kilic, Ceyhan Kilic
Publikováno v:
Journal of Euromarketing. 21:136-152
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9b1e43c46f8d784817b0b940ee0eea56
https://doi.org/10.9768/0021.02-3.136
https://doi.org/10.9768/0021.02-3.136
Publikováno v:
Scopus-Elsevier
The present study aims to explore to what extent hospitals adopt a market orientation as their corporate marketing strategy in an emerging-market context which poses many macro-level challenges for health care organizations due to its strong need for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e103d08445256839bbebcad1ca0afd9c
https://avesis.gazi.edu.tr/publication/details/81f41821-9ee2-4d34-8841-1329fe4422a2/oai
https://avesis.gazi.edu.tr/publication/details/81f41821-9ee2-4d34-8841-1329fe4422a2/oai
Publikováno v:
American journal of health behavior. 36(2)
Objective: To investigate preferences, attitudes, and behaviors of consumers in health care services. Methods: The study was conducted in the Turkish health care context. A total of 810 people who reside in the urban and rural residential areas of An
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e2b22edf823c3f258f8bf3e432e134ea
https://pubmed.ncbi.nlm.nih.gov/22370258
https://pubmed.ncbi.nlm.nih.gov/22370258