Zobrazeno 1 - 10
of 58
pro vyhledávání: '"Tülin Erdem"'
Autor:
Tülin Erdem, Joffre Swait
Publikováno v:
Brands and Brand Management ISBN: 9781003421320
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4bf7ff629b1b52d9ce25ba659bf1b99e
https://doi.org/10.4324/9781003421320-14
https://doi.org/10.4324/9781003421320-14
Publikováno v:
Journal of Marketing Research. American Marketing Association
Trajectories of attention capture the accumulation of brand utility during complex decision-making tasks. Thus, attention trajectories, as reflected in eye movements, predict the final brand choice of 85% of consumers before they implement it. Even w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9f6266b5f7a6d9bc33b17fc0878d182a
https://doi.org/10.1177/00222437221141052
https://doi.org/10.1177/00222437221141052
Autor:
A. Kara, Nuri Bayram, Elif Kıymet, Yeliz Oruç, Nevbahar Demiray, Elif Böncüoğlu, Gamze Gülfidan, İlker Devrim, İlknur Çağlar, Tülin Erdem
Publikováno v:
The Turkish journal of pediatrics. 63(2)
BACKGROUND The increasing prevalence of methicillin-resistant Staphylococcus aureus (MRSA) and its resistance to multiple antibiotics has become a serious challenge since the early 2000s. Especially, community-acquired MRSA (CA-MRSA) infections that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b3d42f316bb0237c49f502b5cea9227c
https://pubmed.ncbi.nlm.nih.gov/33929109
https://pubmed.ncbi.nlm.nih.gov/33929109
Publikováno v:
SSRN Electronic Journal.
Trajectories of attention during a complex brand choice task reflect the accumulation of utility and predict final choice before consumers implement it. Our findings reveal a “double attention lift” of the ultimately chosen brand towards the end
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c283dce368a093bcf52678efc08f6cb7
https://doi.org/10.2139/ssrn.3393021
https://doi.org/10.2139/ssrn.3393021
Publikováno v:
SSRN Electronic Journal.
Customer return rate evolution—whether return rates decrease or increase over the course of the customer-firm relationship—is of great economic importance to retailers. Analyzing the complete purchase and return behavior of about 8,000 customers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbf05911c2c74848aadc4a29dfac1c23
https://doi.org/10.2139/ssrn.3895309
https://doi.org/10.2139/ssrn.3895309
Publikováno v:
SSRN Electronic Journal.
This paper develops a search model in which both the information obtained during the search process and the information possessed by consumers prior to search influence their choices. We estimate our model on a data set from an experiment that has tw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4437cadfc076603a187b78eac151d2d9
https://doi.org/10.2139/ssrn.3717885
https://doi.org/10.2139/ssrn.3717885
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::219fd5ebdc33530e5ea76c71f52966ef
https://doi.org/10.2139/ssrn.3826285
https://doi.org/10.2139/ssrn.3826285
Publikováno v:
International Journal of Research in Marketing, 33(1), 3-10. Elsevier Science BV
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::39556c9bf416ec4886b325de698967f7
http://linkinghub.elsevier.com/retrieve/pii/S0167811615001469
http://linkinghub.elsevier.com/retrieve/pii/S0167811615001469
Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption
Publikováno v:
SSRN Electronic Journal.
This paper provides a new and complementary explanation for a pricing puzzle for seasonal products, namely, counter-cyclical pricing, drawing on the category-expansion effects of price promotions. Our study emphasizes the seasonal fluctuation in prom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ac880376b6303ae10ee633782adb6b18
https://doi.org/10.2139/ssrn.3138863
https://doi.org/10.2139/ssrn.3138863
Publikováno v:
QME-QUANTITATIVE MARKETING AND ECONOMICS, vol 13, iss 3
Quantitative Marketing and Economics, vol 13, iss 3
Quantitative Marketing and Economics, vol 13, iss 3
We develop a structural dynamic demand model that examines how brand preferences evolve when consumers are uncertain about product quality and their needs change periodically. We allow for strategic sampling behavior of consumers under quality uncert
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7a4723bf27fd5674b68bdd49f81c574f
https://doi.org/10.1007/s11129-015-9158-x
https://doi.org/10.1007/s11129-015-9158-x