Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Szilvia Gyimothy"'
Autor:
Szilvia Gyimóthy, Louise Rygaard Jonas
Publikováno v:
Culture Unbound: Journal of Current Cultural Research, Vol 2, Pp 329-345 (2010)
Service branding is a particular form of emotional management, where employees are regarded as adaptable media, who can be trained to convey corporate values while interacting with customers. This paper examines the identity work of butchers during t
Externí odkaz:
https://doaj.org/article/98ae941b29bd42ac9c0f4b93ac1bb915
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore
Publikováno v:
Journal of Place Management and Development. 14(3):257-261
Introduction to the special issue: Nordic Perspectives on Place Branding.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dec330629353f8199a064963439a51e9
https://research.cbs.dk/en/publications/25d563df-1aa7-448e-95d2-0281f2b8fbf4
https://research.cbs.dk/en/publications/25d563df-1aa7-448e-95d2-0281f2b8fbf4
Autor:
Szilvia Gyimothy
Publikováno v:
The Routledge Companion to Media and Tourism ISBN: 9780429430398
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a6a39d0779f845fd279e6d8c83bd67b
https://doi.org/10.4324/9780429430398-50
https://doi.org/10.4324/9780429430398-50
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity
Autor:
Dianne Dredge, Szilvia Gyimóthy
This book employs an interdisciplinary, cross-sectoral lens to explore the collaborative dynamics that are currently disrupting, re-creating and transforming the production and consumption of tourism. House swapping, ridesharing, voluntourism, couchs