Výsledky vyhledávání - "Symbolic Value"

Akademický článek

Effects of perceived value dimensions on customer brand loyalty towards luxury cars

Autor: E.P. Femina, P. Santhi

Publikováno v: Rajagiri Management Journal, Vol 18, Iss 4, Pp 274-286 (2024)

Purpose – The research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car owners and to examine the mediating role of attitudinal loyalty (AL) between PV dimensions and behavioral loyalty (BL). Design/me

Externí odkaz: https://doaj.org/article/f60e62d5fc9f4c12a23fc863c9a06697

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Akademický článek

Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform

Autor: Ofori, Kwame Simpe, Chai, Junwu, Adeola, Ogechi, Abubakari, Aidatu, Ampong, George Oppong Appiagyei, Braimah, Stephen Mahama, Boateng, Richard

Publikováno v: Journal of Hospitality and Tourism Technology, 2023, Vol. 14, Issue 3, pp. 330-346.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JHTT-04-2020-0074

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Akademický článek

The business value of privacy-preserving technologies: the case of multiparty computation in the telecom industry

Autor: Ofe, Hosea, Minnema, Harm, de Reuver, Mark

Publikováno v: Digital Policy, Regulation and Governance, 2022, Vol. 24, Issue 6, pp. 541-557.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/DPRG-10-2021-0132

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Akademický článek

Brand resonance and brand salience in luxury cosmetic products with symbolic value as the mediating variable

Autor: Pristiana Widyastuti

Publikováno v: Journal of Enterprise and Development, Vol 5, Iss 3 (2023)

Purpose — Intense competition compels every product to innovate. Luxury brands must employ various strategies to attract consumers, one of which is fostering strong customer relationships, measured by the extent of customers' connection to the bran

Externí odkaz: https://doaj.org/article/07e4bd5752f3440fb37047f8663ecc6c

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