Zobrazeno 1 - 3
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pro vyhledávání: '"Sylvio Leal Barbosa"'
Publikováno v:
RAUSP: Revista de Administração da Universidade de São Paulo, Vol 49, Iss 1, Pp 129-140 (2014)
Based on the variables relationship and knowledge, this article aimed at analyzing how a multinational enterprise selects an entry mode to operate in a particular international market and how this initial choice evolves over time. We devised a rather
Externí odkaz:
https://doaj.org/article/47b80f0bd9f0436788fea17224f95efc
Publikováno v:
International Marketing Review. 40:313-337
PurposeThe purpose of this paper is to analyze how the internationalizing firm accumulates knowledge from different domains throughout time, during entry and post-entry moves in a foreign market. This paper focuses on market, institutional, internati
Publikováno v:
RAUSP: Revista de Administração da Universidade de São Paulo, Vol 49, Iss 1, Pp 129-140 (2014)
Revista de Administração (São Paulo) v.49 n.1 2014
Revista de Administração (São Paulo)
Universidade de São Paulo (USP)
instacron:USP
Revista de Administração (São Paulo), Volume: 49, Issue: 1, Pages: 129-140, Published: MAR 2014
Revista de Administração (São Paulo) v.49 n.1 2014
Revista de Administração (São Paulo)
Universidade de São Paulo (USP)
instacron:USP
Revista de Administração (São Paulo), Volume: 49, Issue: 1, Pages: 129-140, Published: MAR 2014
Based on the variables relationship and knowledge, this article aimed at analyzing how a multinational enterprise selects an entry mode to operate in a particular international market and how this initial choice evolves over time. We devised a rather