Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Syeda Batool Abbas"'
Publikováno v:
Business Review, Vol 17, Iss 2, Pp 93-124 (2022)
The purpose of this research study is to investigate the role of celebrities in creating brand advocacy for mobile phones amongst social media users of Pakistan. The role of celebrities has been tested through the constructs of celebrity attractive
Externí odkaz:
https://doaj.org/article/4400854db64f4de5b4a5556b1925fb90
