Impact of smartphones, self-determination and patience on subjective well-being of bottom of pyramid customers

Autor: Huma Amir, Syed Hasnain Alam Kazmi, Fariha Reza

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 20, n. 2 (2021): (abr./jun.); 279-308
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Objective: This paper aims to analyze the impact of non-essential purchases, particularly smartphones on self-determination and subjective well-being of bottom of pyramid customers. It also studies the impact of patience on self-determination and sub

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69d3e7be97809f64f095d520e131767c
https://doi.org/10.5585/remark.v20i2.17569

Marketing advantages and sustainable competitiveness through branding for the supply chain of Islamic country

Autor: Syed Hasnain Alam Kazmi, Mudaser Javaid, Muhammad Saeed Shahbaz, Qamar Abbas

Publikováno v: Journal of Islamic Marketing. 13:1479-1491

Purpose Branding plays a vital role in the success of every organization and even industry. In Islamic countries, every organization must consider Sharia rules while strategy making. Nowadays, the supply chain is considered a major tool of branding a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e06ff86b8d59cc3a49cc5f2e7cdb34a1
https://doi.org/10.1108/jima-04-2020-0094

Switching behaviors toward green brands: evidence from emerging economy

Autor: Junaid Ahmed, Muhammad Shujaat Mubarik, Muhammad Saeed Shahbaz, Syed Hasnain Alam Kazmi

Publikováno v: Environment, Development and Sustainability. 23:11357-11381

The aim of the current research was to recognize consumer attitude gap toward green brand by studying role of green consumer value and green brand equity toward the switching intention and purchase intention of consumers toward green brands. The curr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::322ba86e69c3637bb00da455fb673e14
https://doi.org/10.1007/s10668-020-01116-y

Social sustainable supply chains in the food industry: A perspective of an emerging economy

Autor: Syed Hasnain Alam Kazmi, Muhammad Shujaat Mubarik, Syed Imran Zaman, Sharfuddin Ahmed Khan, Simonov Kusi-Sarpong

Publikováno v: Corporate Social Responsibility and Environmental Management. 28:404-418

The purpose of this study is to identify a list of important social sustainable supply chain indicators and determine the cause and effect group from the food sector of an emerging economy of Pakistan. The Decision‐Making Trial and Evaluation Labor

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9c02877cc7caaa8ff672ccd60d12f47e
https://doi.org/10.1002/csr.2057

Host country corruption and headquarters-subsidiary relationships in emerging economies

Autor: Navaz Naghavi, Miao Miao, Syed Imran Zaman, Syed Hasnain Alam Kazmi, Muhammad Faraz Mubarak, Muhammad Shujaat Mubarik

Publikováno v: International Journal of Emerging Markets.

PurposeThe primary objective of this study is to investigate the impact of a host country's corruption on the autonomy of a foreign subsidiary from a country with lower tolerance for corruption. In doing so, the study examines the moderating role of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7692cb263edd66343815c2311eb64278
https://doi.org/10.1108/ijoem-10-2019-0882