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pro vyhledávání: '"Syed Faheem Hassan Bukhari"'
Autor:
Saima Hussain, Rumman Hassan, Frances M. Woodside, Rabail Waqas, Omar Ali, Syed Faheem Hassan Bukhari
Publikováno v:
Journal of Islamic Marketing. 12:70-94
Purpose The purpose of this paper is to investigate the key attributes that drive Muslim consumer purchase behavior in the context of imported Western food in Pakistan. Design/methodology/approach In-depth, semi-structured interviews were used as a d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1568866ac3ff8cfc4313be15fff7d179
https://doi.org/10.1108/jima-01-2018-0004
https://doi.org/10.1108/jima-01-2018-0004
