Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Syed Alwi, SF"'
Publikováno v:
American Marketing Association Global Marketing SIG Conference
Although product and service brand strategy has long been argued as an effective method of explaining consumer decision making process and brand performances (at both non-financial and financial), with the advancement of technology and highly competi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______900::b79c813f62c63c5d78996da1f974f681
http://bura.brunel.ac.uk/handle/2438/16545
http://bura.brunel.ac.uk/handle/2438/16545
This chapter introduces the concept of brand experience at the corporate brand level (known as corporate brand experience or CBE) and explores its concept with regards to the online retail banking services setting. To achieve this, we examine the ini
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______900::e66486c2372a45eb260de1a7e4b53082
http://bura.brunel.ac.uk/handle/2438/11197
http://bura.brunel.ac.uk/handle/2438/11197
In B2B markets, choosing the wrong business partner can reduce the company’s ability to survive and thrive into the future. Stakeholder involvement in organizations and the complex set of interactions between stakeholders and the organization, expr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______900::f41c00d99915b659f07b48d578b5fc42
http://bura.brunel.ac.uk/handle/2438/11187
http://bura.brunel.ac.uk/handle/2438/11187
Corporate organisations view sponsorships, particularly in sporting events, as increasingly important in marketing, branding and reputation building. This chapter explores: (1) the relationship between a multidimensional measure of consumer perceptio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______900::a60fc0dd402ed0257a6ca1c7b1ad3772
http://bura.brunel.ac.uk/handle/2438/12214
http://bura.brunel.ac.uk/handle/2438/12214
Purpose The present research develops and tests a consumer-based virtual brand personality (CBVBP) concept by examining its sub-dimensions in the context of online banking, thus extending existing brand personality research. In addition, it examines
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1b6e6d5c2071d0b122db57e9d1b899e2
http://bura.brunel.ac.uk/handle/2438/13194
http://bura.brunel.ac.uk/handle/2438/13194
Publikováno v:
18th International Corporate Identity Group Symposium (ICIG)
Purpose – The purpose of this paper is first, to explore the concept of celebrity brand at a corporate brand level, known as Celebrity Corporate Brand – CCB; second, to investigate the impact of CCB on corporate brand equity (termed - corporate b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______900::8ee27b22ad71a46299bd39284d4e6320
https://bura.brunel.ac.uk/handle/2438/12063
https://bura.brunel.ac.uk/handle/2438/12063
The present research deals with donations practices and the extent to which drivers of donations practices contribute to volunteerism. The paper aims to deepen the understanding of the relationship between volunteerism and key drivers in donating beh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______900::e0b6b446752b8d9a4f9d8ca5fd0a820b
http://bura.brunel.ac.uk/handle/2438/12011
http://bura.brunel.ac.uk/handle/2438/12011
Publikováno v:
International Colloquium on Design, Branding and Marketing-Nottingham Trent University
The purpose of this paper is to investigate negative employee corporate brand identification towards a business school in Malaysia. The research marshals the nascent literature of corporate brand identification (Balmer and Liao 2007; Balmer, Liao and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______900::caf2c3f6fcd690cb4dc49f43e2d0adc3
https://bura.brunel.ac.uk/handle/2438/12170
https://bura.brunel.ac.uk/handle/2438/12170