Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Sydney Roslow"'
Publikováno v:
Revista do Serviço Público. 51:28-39
Este estudo demonstra que, quando os usuários têm influência dentro de uma agência pública, seu nível de satisfação é mais alto. No entanto, quando os usuários têm pouca ou nenhuma influência, o desempenho das agências governamentais rec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::198ec4f162b44972140cc58d50f44341
https://doi.org/10.21874/rsp.v51i3.330
https://doi.org/10.21874/rsp.v51i3.330
Publikováno v:
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131467
Marketers are interested in the characteristics of consumers. Frequently, they possess knowledge concerning demographic traits of customers so that they can channel their efforts to those who might be most receptive to their products. In addition to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3619eedbeebdcce3170ca762264a02b
https://doi.org/10.1007/978-3-319-13147-4_11
https://doi.org/10.1007/978-3-319-13147-4_11
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319131405
This paper develops a Customer Satisfaction Survey instrument to help organizations measure satisfaction with their service. An eight stage process was used to develop the instrument. Following pilot studies, a preliminary instrument of 25 items was
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed3833b2bd61a34106c5f40860dc0fa0
https://doi.org/10.1007/978-3-319-13141-2_44
https://doi.org/10.1007/978-3-319-13141-2_44
Publikováno v:
International Business Review. 12:563-579
By definition, a concurrent approach in the global market introduces a new product across a company’s global target market, ahead of competition. From the perspective of global consumer segments and theory of organizational motivation, this paper d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57d246d956672ae7f91ccf7d6ff6370b
https://doi.org/10.1016/s0969-5931(03)00076-3
https://doi.org/10.1016/s0969-5931(03)00076-3
Publikováno v:
Journal of Consumer Marketing. 19:149-165
The present study investigates changes in the shopping behavior of today’s mall patrons as opposed to those in the early 1990s. Data collected in the sample surveys included respondents’ demographic attributes, shopping motivations, situational f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc7abc9a0cbe8063da23c35b19ffc39c
https://doi.org/10.1108/07363760210420568
https://doi.org/10.1108/07363760210420568
Publikováno v:
European Journal of Marketing. 34:1167-1180
Explores seasonal differences in the purchase behaviour of shoppers in Cyprus. The analysis investigates situational factors and demographic/lifestyle attributes associated with consumers’ shopping behaviour in summer and winter. The situational fa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9d80a47d2fbc59ca8e26ad1beba1a9e
https://doi.org/10.1108/03090560010342548
https://doi.org/10.1108/03090560010342548
Publikováno v:
Journal of Consumer Marketing. 17:106-119
Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and foremost, by purchase; in contrast, consumers in the USA visited their mall for more diverse reasons, largely revolving around enter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bdccaa8c586be126036df76e20fe7f94
https://doi.org/10.1108/07363760010317187
https://doi.org/10.1108/07363760010317187
Publikováno v:
International Marketing Review. 16:476-503
Although the impact of market‐driven learning on new product success in export markets is assumed in the literature, its role is not yet empirically tested due to an absence of the concept operationalization. Develops a conceptual framework of mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ba8dc92db386db4b35e77a661991457
https://doi.org/10.1108/02651339910300459
https://doi.org/10.1108/02651339910300459
Publikováno v:
Journal of International Consumer Marketing. 12:57-72
This paper explores the universality of Belk's concept of the relationship of situational variables and consumer purchase behaviors within two island cultures, Grenada and Cyprus. The analysis revealed that consumers in the two countries were signifi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18e7a967810078309e14a18b53c13821
https://doi.org/10.1300/j046v12n01_05
https://doi.org/10.1300/j046v12n01_05
Publikováno v:
European Journal of Marketing. 33:365-387
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00e01607f80d611fb5b4260e00538fde
https://doi.org/10.1108/03090569910253198
https://doi.org/10.1108/03090569910253198