The Influence of Country of Origin Cues on Product Evaluation: Evidence from Swiss and German Consumers

Autor: Erick Orozco, Markus Herzberg, Ketty Herrera, Olga Visbal

Publikováno v: Journal of Technology Management & Innovation
Vol. 12, No.2 (2017)
Journal of Technology Management & Innovation, Vol 12, Iss 2 (2017)
REDICUC-Repositorio CUC
Corporación Universidad de la Costa
instacron:Corporación Universidad de la Costa
Scopus-Elsevier
Journal of technology management & innovation v.12 n.2 2017
SciELO Chile
CONICYT Chile
instacron:CONICYT
Journal of technology management & innovation, Volume: 12, Issue: 2, Pages: 18-25, Published: 2017
Repositorio Digital USB
Universidad Simón Bolívar
instacron:Universidad Simón Bolívar

This study aimed to investigate the influence of visual symbols on the perception and evaluation of two fictitious products as well as the effect of demographic characteristics (nationality) on consumers’ evaluations. A sample of 373 participants w

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::00c56ca2f938a1c8b2e71f2ce6b9a5c1
https://hdl.handle.net/20.500.12442/1847