Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Swee L. Chia"'
Publikováno v:
International Journal of Bank Marketing. 27:218-241
PurposeThe purpose of this paper is to examine what factors influence the satisfaction, loyalty, and behavioral intentions of the members of Generation Y with regard to their banking needs.Design/methodology/approachUsing a multiple‐item survey ins
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1a9ef5b5e15ee94ff2bde4a5cc8aabe
https://doi.org/10.1108/02652320910950204
https://doi.org/10.1108/02652320910950204
Publikováno v:
Journal of Product Innovation Management. 10:66-74
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0746b01d7e8bfe9fa31bc53bc06ec06f
https://doi.org/10.1111/1540-5885.1010066
https://doi.org/10.1111/1540-5885.1010066