Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Swee L. Chia"'
Publikováno v:
International Journal of Bank Marketing. 27:218-241
PurposeThe purpose of this paper is to examine what factors influence the satisfaction, loyalty, and behavioral intentions of the members of Generation Y with regard to their banking needs.Design/methodology/approachUsing a multiple‐item survey ins
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1a9ef5b5e15ee94ff2bde4a5cc8aabe
https://doi.org/10.1108/02652320910950204
https://doi.org/10.1108/02652320910950204
Publikováno v:
Journal of Product Innovation Management. 10:66-74
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0746b01d7e8bfe9fa31bc53bc06ec06f
https://doi.org/10.1111/1540-5885.1010066
https://doi.org/10.1111/1540-5885.1010066
Publikováno v:
Proceedings of the 1997 World Marketing Congress; 2015, pi-xxx, 30p
Publikováno v:
Journal of Product Innovation Management; Nov93, Vol. 10 Issue 5, p446-447, 2p
Publikováno v:
International Journal of Bank Marketing; 2009, Vol. 27 Issue 3, p218-241, 24p
Publikováno v:
Journal of Product Innovation Management; Jan93, Vol. 10 Issue 1, preceding p1-1, 1p
Publikováno v:
Journal of Product Innovation Management; Nov93, Vol. 10 Issue 5, p451-462, 12p
Publikováno v:
Journal of Product Innovation Management; Jan93, Vol. 10 Issue 1, p66-74, 9p
Publikováno v:
Journal of Product Innovation Management; Nov93, Vol. 10 Issue 5, p483-485, 3p
Autor:
Rachman, David J., Chia, Swee L.
Publikováno v:
Global Perspectives in Marketing for the 21st Century; 2015, p107-108, 2p