Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Svetlana Ilciukiene"'
Autor:
Vytautas Dikčius, Svetlana Ilciukiene
Publikováno v:
Organizations and Markets in Emerging Economies, Vol 12, Iss 1 (2021)
The paper aims to examine the role of localness of a sports celebrity and a level of product involvement in the mediated impact of the perceived product quality on the relationship between a sports celebrity’s credibility and consumers’ purchase
Externí odkaz:
https://doaj.org/article/89ad261a10b14647ae9705ba563c0cd7
