Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Svenja Meissner Née Schuchert"'
Publikováno v:
International Journal of Innovation Management. 22:1850042
While rethinking their business model (BM), incumbents increasingly rely on alliance partners to provide additional resources. The resulting business model innovation alliance (BMIA) focusses on the joint commercialisation of the alliance results via