Zobrazeno 1 - 10
of 49
pro vyhledávání: '"Sven Tuzovic"'
Publikováno v:
Information Technology & People. 36:916-939
PurposeThis empirical study examines the drivers of consumer intention to adopt wearable technology for healthcare in a South American country. Specifically, it proposes and tests a model of nonuser consumer intention to adopt fitness trackers for he
Publikováno v:
Industrial Marketing Management. 102:74-88
Publikováno v:
Gastronomic Tourism Experiences and Experiential Marketing ISBN: 9781003357322
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::305648615211d415826a20818c17d7e8
https://doi.org/10.4324/9781003357322-2
https://doi.org/10.4324/9781003357322-2
Publikováno v:
Journal of Service Management, 2015, Vol. 26, Issue 4, pp. 565-587.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-01-2015-0024
Publikováno v:
Tourism Recreation Research. 47:221-240
The present paper investigates the impact of FoodPorn, or food photographs, on user-generated content (UGC) and its role in influencing the perceptions of ‘food trippers’ toward local culinary precincts in a metropolitan area in Australia. Adopti
Publikováno v:
Australasian Marketing Journal. :144135822311676
This conceptual paper defines and gives examples of biometrics, explains how biometric tracking is currently used (e.g. to predict IQ), and presents innovative future uses of biometric tracking (e.g. to customize the price of products in real time).
Publikováno v:
Journal of Brand Management
Over the past three decades, corporate sponsorship has evolved into a key element in the marketing communications mix. More recently, the concept of “sponsorship-linked internal marketing” has attracted interest among scholars who study how spons
Publikováno v:
Consumption, Production, and Entrepreneurship in the Time of Coronavirus ISBN: 9783030931681
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb04b927a673c4a1dc8a6346338618f0
https://doi.org/10.1007/978-3-030-93169-8_4
https://doi.org/10.1007/978-3-030-93169-8_4
Publikováno v:
Journal of Service Management
Journal of Service Management, 2022, 363-388 p
Journal of Service Management, 2022, 363-388 p
PurposeAs service robots increasingly interact with customers at the service encounter, they will inevitably become an integral part of employee's work environment. This research investigates frontline employee's perceptions of collaborative service
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fb4e43c9f58681b2e75e76463ad854f3
https://hal.archives-ouvertes.fr/hal-03601014
https://hal.archives-ouvertes.fr/hal-03601014