Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Sven Baehre"'
Publikováno v:
Journal of Business Research. 149:353-362
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dce78aca116372a0288de3b3a5f5a904
https://doi.org/10.1016/j.jbusres.2022.04.048
https://doi.org/10.1016/j.jbusres.2022.04.048
Net Promoter Score (NPS) has been widely adopted by managers as a measure of customer mindset and predictor of sales growth. Over time, practitioners have evolved the use of NPS from its original purpose as a transaction-based customer loyalty metric
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f728e2acd04483c387178304c92e77c2
http://wrap.warwick.ac.uk/154989/1/WRAP-use-Net-Promoter-Score-(NPS)-predict-sales-growth-Lee-2021.pdf
http://wrap.warwick.ac.uk/154989/1/WRAP-use-Net-Promoter-Score-(NPS)-predict-sales-growth-Lee-2021.pdf
