Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Sven Baehre"'
Publikováno v:
Journal of Business Research. 149:353-362
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dce78aca116372a0288de3b3a5f5a904
https://doi.org/10.1016/j.jbusres.2022.04.048
https://doi.org/10.1016/j.jbusres.2022.04.048
Net Promoter Score (NPS) has been widely adopted by managers as a measure of customer mindset and predictor of sales growth. Over time, practitioners have evolved the use of NPS from its original purpose as a transaction-based customer loyalty metric
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f728e2acd04483c387178304c92e77c2
http://wrap.warwick.ac.uk/154989/1/WRAP-use-Net-Promoter-Score-(NPS)-predict-sales-growth-Lee-2021.pdf
http://wrap.warwick.ac.uk/154989/1/WRAP-use-Net-Promoter-Score-(NPS)-predict-sales-growth-Lee-2021.pdf
Autor:
Baehre, Sven1 (AUTHOR) s.baehre@gmail.com
Publikováno v:
International Journal of Market Research. Mar/May2024, Vol. 66 Issue 2/3, p174-181. 8p.
Publikováno v:
Journal of the Academy of Marketing Science. Jan2022, Vol. 50 Issue 1, p67-84. 18p.
Autor:
Aarron Spinley
Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience